Case Study
Michael Kors Wonderlust
Campaign Media & Location Sound Support
Client Media Package
Supporting a luxury fragrance campaign in a demanding coastal production environment.
The production needed clean, dependable audio for branded media assets while filming outdoors at one of the Caribbean's most exclusive luxury resorts.
The environment was beautiful, but technically demanding: surf, wind, music playback, moving talent, and a fast-paced commercial schedule.
The Challenge
High-pressure media production with luxury-brand expectations.
The creative team was producing campaign material, behind-the-scenes footage, interviews, and social media video around the Michael Kors Wonderlust fragrance campaign.
Audio had to support a polished luxury brand experience while being captured in a live, unpredictable beachfront production setting.
- Outdoor ambience with waves, wind, and live production movement
- Multiple production departments working simultaneously
- Premium commercial expectations and RED camera workflows
- Content intended for public campaign visibility
The Solution
Clear sound support without slowing the set down.
I joined the production as the on-location sound recordist, coordinating with producers and crew to support BTS interviews, social media videos, and environmental audio needs.
The focus was simple: capture clean, usable sound while integrating smoothly into the pace of a high-end commercial set.
- Professional location sound recording
- Interview and behind-the-scenes audio support
- Production coordination with NY-based teams
- Flexible support across shifting shoot needs
What I Did
Media-ready support from set to screen.
The work went beyond capturing audio. It required professionalism, responsiveness, technical preparation, and the ability to operate quietly inside a larger creative machine.
I supported the production workflow by preparing for changing call times, coordinating around creative needs, and capturing usable sound in a challenging outdoor environment.
The final campaign assets connected the fragrance to luxury travel, beauty, and the visual atmosphere of Turks & Caicos.
Production Support
Production coordination with local and New York teams
Location sound capture for interviews and BTS content
Technical readiness in a coastal shoot environment
Support for commercials and campaign storytelling
Calm collaboration on a fast-moving set
Media assets prepared for public-facing release
Featured Outcome
The final media package.
The campaign resulted in Wonderlust commercials and a behind-the-scenes featurette connecting the fragrance to luxury travel, beauty, and the atmosphere of Turks & Caicos.
Behind the Scenes
Campaign BTS Featurette
Behind-the-scenes campaign content showing the production environment and creative direction behind the final media assets.
Wonderlust Campaign Spot
Wonderlust Campaign Spot
Impact
Experience inside a global brand environment.
This project demonstrates experience supporting public-facing creative assets for a global fashion and fragrance campaign, not just static design materials.
It required technical readiness, communication, discretion, and clean execution inside a high-end commercial production workflow.
What It Shows
Great media production depends on the details audiences never notice.
Sound, timing, preparation, communication, and collaboration all shape the final experience.
Need polished media support?